Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.

On average, 5 to 7 brand impressions are necessary before someone will remember your brand.

91% of B2B marketers use content marketing to promote brand awareness.

Mobile devices account for 53% of paid-search clicks (just one more reason to optimize your campaign for mobile advertisements).

Google Ads and Facebook PPC Ads are the two largest advertisers on the Internet. To be exact, Google currently holds 37.2% of the digital advertising market, whereas Facebook holds 19.6%.

“A brand does not exist within a company or organization. A brand exists in the minds of your customers.”

A signature color can boost brand recognition by 80 percent.

“80 Percent of consumers said 'authenticity of content' is the most influential factor in their decision to become a follower of brand.”