Tag Archives: algorithms
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.
LucidPress
2019
On average, 5 to 7 brand impressions are necessary before someone will remember your brand.
Pam Moore
2019
91% of B2B marketers use content marketing to promote brand awareness.
Content Marketing Institute
2019
Mobile devices account for 53% of paid-search clicks (just one more reason to optimize your campaign for mobile advertisements).
PowerTraffick
2019
Google Ads and Facebook PPC Ads are the two largest advertisers on the Internet. To be exact, Google currently holds 37.2% of the digital advertising market, whereas Facebook holds 19.6%.
EarnedLinks
2019
“A brand does not exist within a company or organization. A brand exists in the minds of your customers.”
Lucidpress
2019
A signature color can boost brand recognition by 80 percent.
Color Matters
2017
“80 Percent of consumers said 'authenticity of content' is the most influential factor in their decision to become a follower of brand.”
SlideShare
2017
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