Pay per click puts your business in front of buyers as soon as a campaign is live, and gives your brand a much larger reach. eFlex Media sets up, manages and fine-tunes ad campaigns on Google, Microsoft Bing and YouTube, so your budget goes to the searches and viewers most likely to buy.
Where ad accounts waste money
Getting clicks is the easy part. Clicks are easy to buy. The hard part is getting clicks from people who become customers, at a cost that makes sense.
Many accounts waste money in the same few ways.
- Broad targeting that matches unrelated searches.
- No tracking of which clicks turn into calls or forms.
- Ads that send everyone to the home page.
- Campaigns nobody checks after launch.
How we set up your ads
eFlex Media fixes those problems in order.
- Strategic ad mapping: which searches show buying intent, which audiences are worth reaching and which platforms fit your business.
- A clean account structure with conversion tracking, so you can see which ads bring in leads and sales.
- Targeting that matches your buyers by search, location, device and audience.
- Ad formats that fit each goal, from text ads on search to video on YouTube.
Pay per click advertising means you pay when someone clicks your ad. On Google, your ad can show at the top of the results for the searches you choose. On Microsoft's search network, the same kind of ad reaches people who search on Bing. On YouTube, video ads reach people while they watch. Each platform reaches buyers at a different moment, and each needs its own setup.
After launch we keep checking. Ongoing cost and benefit analysis is the core of PPC management. We look at what each click, lead and sale costs, cut the searches and placements that do not pay and move budget to the ones that do. We test new ads against old ones and keep the ones that win.
Because we work on both brand development and online advertising, we keep your brand consistent from the ad to the page it sends people to. A buyer who clicks an ad and lands on a page that matches it is more likely to call or fill in a form. When the landing page does not fit, we tell you and can build one that does.
Ads and AI answers now sit side by side. More searches show an AI answer near the top of Google, and search ads still show around those answers. A clear landing page also gives AI tools a plain page to read about the service you are advertising.
You set the ad budget. We show you where it goes, what it brings back and what we would change. eFlex Media has been generating leads online for over 20 years, for over 100 companies in dozens of industries.
Our process
Why Choose Us
- Brand work and ad work from one agency, so your ads match your brand
- Google Ads, Microsoft Bing ads and YouTube ads
- Proper account setup with conversion tracking
- Targeting built from research on your buyers
- Ongoing cost and benefit analysis
- Generating leads online for over 20 years
You spend on ads every month and get clicks, but few of them turn into customers.
Common questions
Google Ads and PPC by industry
The specific situations we handle in each industry. Tap one to see the full answers.
Frequently asked questions
Get in Touch
Tell us what you sell and who you sell to. We will look at where you stand today and get back to you with a plan and a clear number after one short call.



